Marketing Analytics Executive

Mức lương

10 - 13 triệu

Kinh nghiệm

1 năm

Hạn nộp hồ sơ

09/10/2025

Địa điểm

Hồ Chí Minh

Mô tả công việc

Scope of Work

• We’re hiring a Marketing Analytics Executive to lead and deliver compelling in-store and multi-channel promotional campaigns that drive footfall, increase sales, and elevate brand engagement across all Longdan’s supermarkets.
• This role is ideal for a commercially aware, campaign-driven marketer who thrives in a fast-paced retail environment. You will play a central role in planning and executing retail promotions, including bulk sales (carton/volume offers), OEM brand marketing, and in-store customer engagement initiatives. From strategic planning to hands-on implementation, your work will shape how customers experience our stores—and why they come back

Key Responsibilities

In-Store Marketing & Campaign Execution

• Lead the end-to-end planning, implementation, and analysis of in-store marketing campaigns and retail promotions across all Longdan supermarkets.
• Coordinate the setup of promotions in the ePOS system, covering retail offers, multi-buy deals, OEM/private label promotions, clearance sales, and A&P-funded brand campaigns.
• Collaborate with IT and Design teams to ensure accurate system configurations and automated promotional label printing.
• Maintain consistency and visibility of POSM (Point-of-Sale Materials) – from shelf talkers and posters to hanging signs and product stands – in line with brand identity and campaign goals.
• Conduct regular store visits and promotional audits to monitor execution, collect visual feedback, and identify opportunities for visual merchandising improvements.
• Track campaign effectiveness using sales reports and customer feedback to suggest refinements for future campaigns.

Retail & Bulk Sales Promotions

• Develop and manage volume discount strategies for both regular customers and bulk buyers.
• Liaise with procurement and logistics teams to ensure promotional items are in stock and supported with strong visual displays.
• Align carton/bulk sales promotions with seasonal campaigns (e.g. Lunar New Year, Mid-Autumn Festival, Golden Week) and container arrival schedules.
• Create and distribute bulk sales price lists and promotional flyers, and coordinate execution in-store and through wholesale sales teams.

Multi-Channel Promotion Strategy

• Design cross-channel campaigns integrating in-store, eCommerce, and B2B/wholesale platforms, ensuring consistency in messaging, visuals, and customer offers.
• Define promotional calendars that sync store-level initiatives with national campaigns and digital activations.
• Work with the eCommerce team to coordinate online-exclusive flash sales and feature retail promotions on the website, ensuring price and offer alignment across platforms.

Stakeholder Communication & Store Support

• Act as the main marketing contact for store managers, ensuring timely communication and rollout of campaigns and POSM materials.
• Respond to urgent shop-level requests for clearance or overstock promotions, coordinating swiftly with purchasing and operations teams.
• Monitor shop feedback, identify pain points, and take action to support store staff with campaign visibility, product education, and display improvements.
• Ensure all stores are equipped with the latest promotional assets and have the correct product arrangements to maximise impact.

Campaign Evaluation & Reporting

• Analyse campaign performance across retail and wholesale, using weekly and monthly sales data, stock reports, and customer response.
• Share regular performance updates with internal teams and contribute insights to guide future marketing plans.
• Track performance of OEM promotions and container-linked campaigns, ensuring coordination between product availability and marketing activation.

Yêu cầu ứng viên

• 1–3 years of experience in retail marketing, preferably within grocery/FMCG environments.
• Strong understanding of in-store promotions, POS materials, and campaign planning.
• Experience working with ePOS systems, preferably in a multi-branch retail setting.
• Comfortable managing multiple stakeholders across operations, sales, design, and supply chain.
• Strong organisational skills and attention to detail with a hands-on, can-do attitude.
• Creative mindset with the ability to adapt messages for different target groups (e.g. retail vs wholesale customers).
• Commercial acumen with the ability to link marketing activity to sales outcomes.
• Willingness to travel to stores as needed to support and supervise promotional rollouts.

Quyền lợi/Phúc lợi

Why Join Us?

• Be at the heart of the UK’s leading Asian supermarket chain with growth opportunities in both retail and wholesale.
• Work in a collaborative environment that values initiative, creativity, and impact.
• Influence in-store experience and help shape how customers connect with our products and promotions.
• Generous staff discount and exposure to multicultural food retail at scale.

Thời gian làm việc

• Thứ 2 - Thứ 6 (từ 13:00 đến 21:00)
• Thứ 7 (từ 08:30 đến 12:30)

Địa điểm làm việc

• 185 Cô Bắc Phường Cô Giang, Quận 1, Thành phố Hồ Chí Minh